ShareLouisville.org: Edgy municipal marketing

The following videos and audio clips are part of The Greater Louisville Community Branding Project, perhaps better known as ShareLouisville.org. Test groups in Louisville are almost equally divided over the campaign's effectiveness: 40 percent of surveyed residents love the videos and audio clips, 40 percent are embarrassed, and the remaining 20 percent are either confused or clueless.

See for yourself. Whatever your reaction, though, be sure to think highly of "Possibility City," which among many, many other things is home to Louisville Law.

Videos

1. Atlanta




2. Boston




3. Dallas




4. Los Angeles




5. Ohio




6. Big cities

Audio clips

• Clip 1



• Clip 2



• Clip 3