Saturday, March 22, 2008

Nike: Goddess of victory, marketing, and academic management

Winged Victory
Νίκη — Victoria — Goddess of Victory
Nike in snow

Νίκη was the Greek goddess of victory, a connection made more obvious by the name of her Roman counterpart (Victoria) and her contemporary corporate namesake. These days she serves primarily as the goddess of marketing, whose feast day is Super Bowl Sunday. The advertising campaign, My Better Is Better, reminds those of us in academic management that victory in this admittedly nonathletic domain can also be ours. We just have to bring our best game.


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